Creativity has always been central to the way Major Bloom operates. It shows up in the products we make, the content we publish, and the way our team connects with the community. Because our staff is made up of people who bring lived experiences from many different backgrounds, our creativity feels rooted — not manufactured. Over 93% of our team identifies as female, minority, veteran, disabled, LGBTQ+, or from communities historically excluded from corporate industries, and that diversity informs everything we create.
From retail to production, management to marketing, creativity moves through every part of the company. It has become one of our most important tools for building a brand that represents real cannabis culture.
A Creative Team Shaped By Experience
When we opened our doors in 2021, creativity wasn’t a new idea for us — it was already a habit. From 2017 through 2020, long before selling a single gram, we invested in art and design. We worked with Fiverr designers, local artists, and regional creators because we believed that cannabis packaging should be meaningful, expressive, and connected to culture. We even commissioned hand-painted artwork during a time when we weren’t yet profitable.
Those early choices helped define our identity. They also came from necessity. Many of us grew up solving problems with limited resources, and expression became a way to navigate obstacles, recharge emotionally, or cope during challenging times. That history continues to inspire the creative direction of the brand.
What We Create Today
Today, our creative output spans nearly every corner of the business. We produce:
- Product labels and packaging
- Videos, photos, and social content
- Email and text campaigns
- In-store signage and menus
- Studio recordings and livestreams
- Standard operating procedures (SOPs)
- Long-form writing across multiple publications
Writing is a major part of our creative foundation. Our team develops in-depth strain descriptions, product write-ups, blog posts, and editorial pieces that help educate and inspire consumers. We also have a three-person writing team that produces monthly content in partnership with Worcester Pulse Magazine, and we’ve contributed editorial perspectives to the Worcester Business Journal.
As the industry evolves, so does the need for storytelling. People aren’t just buying cannabis — they’re asking where it comes from, who made it, what the experience will feel like, and why it matters. Our writing helps answer those questions and gives depth to the products we create.
Innovation Through Design and Compliance
One of the compliments we often hear from other dispensaries and wholesalers is about our packaging. Intake staff will pause, examine our pre-roll tubes or eighth jars, and remark on how different they look from the rest of the market. In the early years, Massachusetts brands weren’t as visually expressive due to strict marketing rules. Even large national brands struggled with how to adapt.
We learned the regulations early and became “creatively compliant” — expressive without crossing boundaries, bold without violating guidelines. Within two years, much of the industry shifted toward more colorful, artistic, and culturally relevant packaging, following a similar direction.
Creativity in cannabis often comes with restrictions. But there is a unique skill in building within boundaries, and our team has become strong in that area — especially in design, video editing, photography, and digital media platforms.
Where Our Work Happens
Where Our Work HappensOur creative process flows through many environments: in the city of Worcester, across college campuses, within Adobe and Opus Clips, on YouTube and Instagram, and inside a studio we built by hand. Much of our inspiration comes from navigating real obstacles — challenges in business, community experiences, or moments where expression had to push through resistance.
We aim to create an environment that feels open, collaborative, and supportive. Creative work shouldn’t feel restricted or transactional. It should encourage problem-solving and let people explore the skills they’ve built over time, whether through drawing, editing videos, experimenting with software, or learning to speak on camera.
Why Creativity Matters to Major Bloom
Creativity helps us differentiate ourselves from other cannabis companies, but it also keeps us grounded in the culture that existed long before legalization. For many of us, creative expression is a form of therapy, just like cannabis has been for generations. It also allows our team to take pride in work that feels meaningful and reflective of their own stories.
We see creativity as a pathway for innovation — not just in packaging or content, but in how we problem-solve across the business.
It allows us to build better systems, improve our manufacturing processes, and develop products that feel unique to Major Bloom, like moon rocks, hash balls, cross joints, topicals, and solventless offerings, alongside our core items like flower, pre-rolls, gummies, and vapes.
A Cannabis Company That Thinks Like a Media Studio
Many people say that Nike is an athletic clothing company that operates like a marketing agency. In that same spirit, Major Bloom is a cannabis company that operates like a media and creative studio.
We produce our own content through Infused Influence, our long-running radio show on WICN 90.5 FM. We livestream from our custom studio, mix and master audio for broadcast, and bring in guests from politics, business, sports, and the cannabis community. We design every label and artwork piece in-house, and we’re currently expanding our digital presence with a mobile app that includes a social component for customers and community members.
All of this supports our mission to not only sell cannabis but also shift narratives, educate consumers, and build a brand that reflects authenticity.